Authorship an experiment that lasted around 3 years. Profile photo’s appeared next to blog titles of the author in google search. It wasn’t a bad feature, but in my opinion it was underused or too hard for some web designers or bloggers to set up. Here is more from the article in searchengineland.
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different things — and Author Rank lives on.
What Google Authorship Was
Google Authorship was primarily Google’s way to allow the authors of content to identify themselves for display purposes. You asserted it by making use of “markup,” code hidden from human view but within web pages. Google extended from this original idea to link it tightly with Google+, as a step to create a Google-controlled system of identifying authors and managing identities.
Those making use of Google Authorship were largely rewarded by having author names and images appear next to stories. That was the big draw, especially when Google suggested that stories with authorship display might draw more clicks. Here’s an example of how it looked:
Above, you can see how the listing has both an image of the author plus a byline with the name.