Book and Appointment right from Google Search Results

There is now a “Book and Appointment” feature now appearing in some knowledge panel results on Google.

There is a new feature that Google has been testing that will allow you to book and appointment with a local service provider directly from the search results.  One of the partners involved in the test is Demandforce by Intuit.

For now, this feature is limited to a small amount of third party booking partners that have and appointment landing page, but I wouldn’t doubt that as this feature continues to evolve, I wouldn’t doubt that it could eventually become available through a direct link on your own website’s booking software.