More and more searches are happening on mobile and Google wants its index and results to represent the majority of their users, who now are mobile searchers. Back in November, Google began testing its mobile search rankings based on the mobile version of content as its primary search engine index. While the roll out isn’t expected to take place for a few months. I would expect it more sooner then later.
Things you will want to prepare for is the speed of your website on mobile and also the content that is showing on mobile. If you don’t have a mobile version of your website. Right now would be a good time to get one. Contact us
Certain content may be affected, in some ways for the better. Content that is hidden in tabs, or accordion style tabs on desktops didn’t carry as much weight, but rumor has it that google may believe it is beneficial on mobile so they may give them full weight.
Google said you shouldn’t be able to see the change and impact of the mobile-first index roll-out now. In fact, Google said it hopes there is little to no impact after it is fully rolled out. Paul Haahr said, “I would be very surprised to detect any effects of mobile-first indexing at this stage.”
Technically, this is a global rollout, so it won’t be hitting specific regions only.
This should be a fairly comprehensive recap of all the questions and answers compiled.
You can learn more about this on Search Engine land.