Are Reviews Important?

Social proof is as important as it has always been.  I like to tell my clients that the internet is like high school.  If you get a bad reputation, word gets around.  The same can be said about online reputation.  Reviews are important in regards to a specific product and also service provider.   BrightLocal’s local consumer review survey, shows that  88% read reviews to determine the quality of a local business.   Google reviews in my opinion is the most important source.  It is most accessible and reviews will also affect rankings in local results.

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